Comments on: Want to know about “The future beyond brands”? http://www.fronmark.com/2008/09/27/want-to-know-about-the-future-beyond-brands/ Web + Tech + Startups + Finance Tue, 07 Feb 2012 09:58:27 +0000 http://wordpress.org/?v=2.6.1 By: Marc-André http://www.fronmark.com/2008/09/27/want-to-know-about-the-future-beyond-brands/#comment-9 Marc-André Tue, 30 Sep 2008 19:07:52 +0000 http://www.fronmark.com/?p=71#comment-9 I really liked that book, as well as Marc Gobé's Emotional Branding. I'd say that the number 1 lesson both will deliver is that buying thing goes far beyond the monetary and advertising part. Establishing a good relationship between the brand and the customer and creating a experience around the brand makes all the difference now that you can buy anything from anywhere. It is what will make a brand really stand out and perform better. I really liked that book, as well as Marc Gobé’s Emotional Branding.

I’d say that the number 1 lesson both will deliver is that buying thing goes far beyond the monetary and advertising part. Establishing a good relationship between the brand and the customer and creating a experience around the brand makes all the difference now that you can buy anything from anywhere.

It is what will make a brand really stand out and perform better.

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