How do you turn consistency into something inspiring?

I think consistency is a very important factor and those who stick with their ideas and philosophy. It can be hard over time to keep in mind where this philosophy comes from or it could even be forgotten. That’s what happens when a company is suddenly offering products and/or services that are just not consistent with what the company was originally all about. And that’s when customers start to complain or just lose interest in the company and its products and/or services. It’s a very bad spiral that can eventually kill the company if it’s not identified and proper actions are taken.

So, how do we use consistency to find inspiration?

Look back at what inspired you to go down this path in the first place. Why did you decide your company was going to be based on this particular philosophy? Remind yourself! Have a chat with everyone in the company about what it is all about. Why are we doing this? Who are we helping and in what way? Is there something we can improve to make our philosophy more obvious in our products and/or services?

When you have spent some time doing this you are likely to feel that inspiration that got you started in the first place.

So remember. It doesn’t matter if you are just starting a company or if you’ve been going for many years already: Stay consistent and find inspiration in what inspired you in the first place!

The fact that it’s better to have someone else say good things about you is quite well established. But I think this blog post illustrated the differences in a good way:

http://www.quicksprout.com/2007/10/24/the-difference-between-marketing-pr-advertising-and-personal-branding/