Posts Tagged ‘lovemarks’
Want to know about “The future beyond brands”?
- Lovemarks by Kevin Roberts
I got this book based on a recommendation by my good Canadian friend Marc-André. I have worked with Marc on Planedo and he has had a great influence on me in the way that I am now paying more attention to marketing, brands and user interaction.
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, tells us his insights on what makes a brand a “lovemark” and what the future holds for brands. Kevin is an amazing man who has done amazing things. There is a lot to learn from him.
So if you feel like making your brand a “lovemark”, read this book.
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